Have you heard of The Kawaii Society? It’s an adorable organization recently founded in the United States! The Soft Launch took place at Radio Star Karaoke in New York City on Sunday, April 2. I was invited to the Soft Launch as a press blogger, and I’m excited to introduce you all to The Kawaii Society.

Here is The Kawaii Society’s mission statement from their Facebook page: “Kawaii Society is an organization that aims to share Japanese pop culture world wide. We are passionate visual artists, fashionistas, gamers, otaku, entrepreneurs, bloggers, musicians and so much more! Join us in discussion, collaboration, events, and celebration of all things kawaii!”

The Soft Launch was definitely full of amazing artists and designers, kawaii fashion, and more. Before I go over my experience at the Soft Launch, I want to share my interview with the founder of The Kawaii Society, Miss Candyholic.

1) How were you introduced to Kawaii culture?

“I was introduced to kawaii culture as a child thanks to my older cousin. She was like a big sister to me and loved anime and cosplay which inspired me to research more about Japanese pop culture. I soon fell in love with harajuku fashion and became an avid reader of Fruits and Gothic & Lolita Bible magazines.”

2) What inspired you to create The Kawaii Society?

“I have been deeply involved in the otaku and J-fashion community since middle school from every aspect- convention attendee, cosplayer, Lolita, maid cafe, J-pop performer, Twitch streamer, artist alley, etc. My goal is to bring all the experiences and connections I’ve made throughout the community together under one brand. I have made so many friends who are bloggers, musicians, fashion icons, and more, and that is something to be celebrated. We often have to rely on meetups to share our love for kawaii culture with others, but I want to create something much more than that where everyone’s talents are utilized.”

3) What’s your favorite fashion style and why?

“I don’t think I can pick one specific fashion style because my favorite fashion styles are those that don’t follow the rules. However, I will say that my favorite aesthetic is pastel and magical girl inspired. Anything baby pink and dream-like gives me life. I also love gothic styles but there is no inbetween – either all pastels or all black.”

Magical Girl inspired wands by Miss Candyholic

4) How did you start your brand Candyholic?

“Entrepreneurship has been in my nature since high school. I used to make and sell animal hats, bonnets, and jewelry to kids at school and people online in the EGL community on Livejournal. Miss Candyholic was just a username I always had since I love sweets and sweet motifs, but I didn’t turn it into a serious business until after college when I had more time to create and market myself on social media. I was invited to sell at my first con, Chibi-Con, a couple years ago and then things just took off from there.”

5) Where do you find your inspiration for your designs?

“Magical girls are a huge inspiration for me. I like to think of myself as a designer for the modern day magical girl. I also like to ask myself questions like “If Cinderella went to college, what would she wear?” Other than fictional characters, I find a lot of inspiration from my kawaii friends and J-fashion groups thanks to social media.”

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Miss Candyholic’s designs are definitely fit for the modern-day magical girl! She also made the maid dresses for the adorable maids of the Candyholic Café. You can check out her Facebook page here.

Now, onto the Soft Launch! When I arrived to Radio Star Karaoke, there was already a line forming outside the venue. So many different alternative fashion styles were represented! I saw people in line wearing fairy kei, sweet lolita, gothic lolita, and other forms of street fashion.

There was a great turnout at the Soft Launch! There were a lot of people, but it wasn’t too crowded. It was still easy to find your way around, and seating was accessible too. There were a bunch of vendors at the event too, and I was impressed by all the cute items for sale. I bought a necklace, a bunch of rings, and secondhand boots (my very first pair of Demonia Shoes)! My favorite find were definitely those secondhand boots. They look so cool, and I’ve always wanted Demonia shoes. Besides shopping, food and drinks were for sale at the event too.

Check out these cool cocktails:

I had the Pink Sugar Heart Attack drink, which is composed of vodka, peach, lime, and lychee. It was delicious!

Since The Kawaii Society Soft Launch took place at a karaoke bar, there was lots of karaoke-ing! It was really fun watching different people sing their favorite songs on the karaoke stage. For this stage, many people in the audience sung along too! “Don’t Stop Believing” by Journey is definitely a karaoke staple.

Me and Bubbles (our table’s maid for the evening

One of my best memories of the Soft Launch is definitely the Candyholic Café! This was my first time at a maid café, and it did not disapppoint. All of the maids were adorable! I was so happy that Bubbles was assigned to our table. It was a long time since I’ve seen her, and she looked like she was having so much fun working at the café too!

The dessert came out first, but I didn’t mind at all! This pastel cheesecake was so sweet and yummy. Following dessert, I had crispy onion rings! While eating, me and my table-mates chatted about random things: from fashion to food to music to yaoi.

During the Candyholic Café, I really enjoyed the performances by KuroPOP! They even performed one of my favorite K-pop songs: “Excuse Me” by AOA. Another memorable performance by them was “Boombayah” by BLACKPINK.

Candyholic Café, the Maid Café at the Soft Launch

If you were at The Kawaii Society Soft Launch, please share your experiences too! I hope everyone had tons of fun like I did. Unfortunately, I couldn’t stay the entire time; I had to leave early to catch the subway back home (and of course, get ready for the work-week grind). Definitely check out The Kawaii Society if you are in the New York City area! April 30th will be their Unofficial Sakura Matsuri After Party. I am sad I won’t be able to make it to this party, but hopefully I’ll be able to attend other events in the future. If you go, take lots of photos! I’d love to see what the After Party is like.

To end my blog post, here’s a coordinate rundown of my outfit for the event:

• Headbow and Skirt: Metamorphose
• Small Bows: Offbrand
• Blouse: Bodyline
• Capelet: Offbrand
• Wristcuffs: Classical Puppets
• Tights: Offbrand
• Boots: Bodyline
• Purse: Offbrand
• Rings: Offbrand

Note: Photos of Miss Candyholic’s designs and of the Candyholic Café are directly from Miss Candyholic and included in this blog post with her permission.

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